Professional Blogger & Writer

Communicating interesting business ideas to the lay public drives my writing. Within every private company or organization, there is a compelling tale. For many, their stories bubble up every day as they construct and run their companies. It's my job to recognize those stories and turn them into good, relevant content. For a full biography, please visit my LinkedIn page, where I am a LinkedIn ProFinder Pro.  

CSM Media & Writing — Sharing Business Stories Through Blogs, Websites, Articles & More

Catherine Mitseas

Gym Insight Blog | The business of fitness •

The Mississippi Digital Keytag Success Story You Need to Know.

Mullins Gym Customer Profile


Some gym stories are just too amazing to keep secret. Down in central Mississippi, in a town of 1,400 people, the top-tier Mullins Gym thrived for 14 years. Without our digital keytags. Without a single employee. Without direct owner oversight.


It ran on the small town honor and a big stick. It worked, too. But only as long as grandma stayed in business. More about that later.


Justin Mullins owns Mullins Gym in Monticello, MS, a 450-member, 24/7 powerlifting...
Gym Insight Blog | The business of fitness •

The Gym Owner's Newsletter: The GLP-1 Rebound

The Weight-Loss Drug Rebound
The news is not all rosy in the world of weight management. As the use of weight loss medications increases, studies show people “regain the weight four times faster than those who stop dieting or working out to shed pounds,” as stated in this Scientific American article. 
The science community offers a myriad of hypotheses for the rapid regain. Originally developed as a treatment for type 2 diabetes, they are intended to be used for a lifetime. However, most people...
Gym Insight Blog | The business of fitness •

Revolutionize Your Gym with Our Point of Sale System

Jump to Section:


What Does this Mean for Gym Owners?





Gym Insight is proud to announce the immediate rollout of its Point-of-Sale system for gym owners and subscription-based businesses. Easy, intuitive, and ready for use by new and existing gym owners, our Point of Sale (POS) solution is the latest addition to the Gym Insight suite of software—designed by gym owners for gym owners.


This fully integrated Point-of-Sale system gives you full control over retail sales and is simple to u...
Gym Insight Blog | The business of fitness •

So, Now You Want to Open a Gym?

Four tips for crushing it when opening a gym


Regardless of whether you love or hate social media, videos, posts, clicks, and likes are a necessary evil in today’s gym world. Unfortunately, running social media campaigns can easily turn into a time-consuming side gig.


Start raw – Direct discussions with viewers are popular again. Invest in an easy-to-use video editing apps, to show off your gym and accent your passion.


Develop a social media plan – The easiest way to do this is by buildi...
Gym Insight Blog | The business of fitness •

What Makes a Great Gym Instagram Page Great?

Instagram is a must-have for most gyms today. But what makes a great Instagram page great? To figure this out, we’ve reviewed several Gym Insight customers’ Instagram pages. The ones we loved inspired visits to their gyms. But why? Three reasons.


The Kage Gym, based in Mundelein, IL, is run by two Gen Z owners who kill it on social media. Omar Sanchez and Gonz Sanchez’s videos engage customers, produce humorous member interactions, and energetically promote their gym. But what really makes th...
Gym Insight Blog | The business of fitness •

How ACSM’s Top Fitness Trends Reflect a New Approach to Health.

Jump to Sections:


Reinventing Community


Technology’s Role in Engagement


Becoming the Fitness Epicenter


What This Reinvention Means for Gyms


A Closer Look at the Top 10 Fitness Trends


Trends for Gym Insight



In 2000, Robert D. Putnam wrote Bowling Alone, chronicling the decline in community engagement across America. We were collectively lonelier, more isolated, and less social. Enter pickleball. Although it’s a stretch to suggest the world’s most competitive senior sport (m...
Gym Insight Blog | The business of fitness •

What are the Top Gym Trends Shaping Fitness in 2026?

For an answer to this question, we reached out to a few of our favorite sources. Turns out, the world of health and hype merging to create a modern fitness environment of science, community, and knowledge.


Anthony Pasquale heads sales at Gym Insight. Every day, he speaks with gym owners and gym dreamers about their businesses and aspirations. He’s also a gym fanatic—holding not one, but two club memberships—and a former health club owner.


“What I’ve seen in the past year is the younger gen...
Gym Insight Blog | The business of fitness •

Gym Insight’s 2025 Highlights: The Best We Got is (Still) Better Than the Rest.

Gym Owners, we are so happy to share the New Year with you. In 2025, our company continued its path of constant improvement, refining many of our existing tools to better serve your needs. Stay in touch with us as we look forward to introducing exciting new additions to our software suite in 2025. In the interim, take a look at how our best, keeps getting better.


Shorts became our medium of choice this year with an extensive array of bite-sized interviews by the industry’s most successful gym...
Gym Insight Blog | The business of fitness •

The Gym Owner's Newsletter: Healthy Pizza?

Science Corner 
Leftover pizza could be good for you!
Scientists are peeking into our refrigerators and discovering the chilly environment creates more change than we previously understood. Apparently, as our favorite Friday night treat sits in the fridge, starches in the dough co-mingle and form “resistant starches.” These are more commonly called fiber — which do not break down to sugar. Rather than spiking sugar levels, scientist believe snacking on a warmed-up slice might reduce sugar levels...
Gym Insight Blog | The business of fitness •

Fitness Industry, Uncategorized holiday

The first quarter of the 21st century closes in two weeks. 


Throughout the 20th century, our world witnessed more technological advances … than in the whole of previously recorded history (sic. Britannica). 


100 years ago, the Grand Ole Opry radio broadcast show debuted, going on to become the world’s longest-running weekly radio program. At the same time, Charlie Chaplin’s silent film comedy classic, “The Gold Rush,” entered theatres. And in 1926, a middle-aged man named Robert Goddard sh...
Gym Insight Blog | The business of fitness •

From a Small Town to the Big Leagues: How Digital Keytag Access Hits a Town’s Sweetest Spot.

The PIT began as a hometown solution for athletes who needed a safe, reliable place to train long after the fields iced over. What started as a community passion project soon outgrew the “pen and paper” system that once held it together. By adopting Gym Insight’s automated door access and digital keytag check-ins, owner Jeremy Schmeidler freed himself from the daily scramble of unlocking doors and managing sign-ups—so the facility could focus on what it was built for: giving small-town athletes...
Gym Insight Blog | The business of fitness •

What Are We Grateful for This Thanksgiving?

Wow, that’s a great question.


What are we thankful for at Gym Insight? Why, of course—you. Our clients. The very gym owners who first gave us a chance, installing our software in 2008 when our company was smaller than a line of code in a computer programmer’s day planner.


Continue to today, when 1,000s’ rely on our software to run their companies.


Your trust, your referrals, and most importantly, your gym’s continued growth are the cornerstone of our business.


We’d like to share the...
Gym Insight Blog | The business of fitness •

The Gym Owner's Newsletter: Ready for a New Website?

This is a proactive security alert to inform you about recent scam attempts targeting individuals and organizations. 
We have been notified that an email went out to some of our clients saying that their password is expiring.
We did not send that and we never set your passwords to expire. Please do not click on links or open things that you are unsure of. You can always call us at 855.367.4967 to verify something if you are not certain.
Thank you for your business! We appreciate each and every o...
Gym Insight Blog | The business of fitness •

Need Automated Door Access but Not a Gym? Here’s Why Gym Insight Works for You Too.

Back when we started in 2008, fitness centers were among the only companies needing automated door access and billing solutions for their membership-based businesses. Today, the subscription category has exploded: batting cages, gun ranges, suntan salons, and even pickleball courts now sell monthly memberships. As these businesses grow, they all share one priority: fewer employees and better automation.This category—which we call “non gyms”—is now our fastest-growing division. In this blog, we s...
Gym Insight Blog | The business of fitness •

How to Sell Gym Memberships Like a Pro: 5 Keys to Consistent Success

Selling gym memberships is at the heart of every fitness club. Yet, like our exercise routines, we sometimes become complacent—assuming we’re doing fine without measuring the results.


In this week’s blog, we’re taking a step back to review the basics of selling gym memberships. This post revisits our five-part series published in September 2021. Five years later, the gym landscape is no less competitive. Here’s a refresher on those timeless principles.


Selling a gym membership typically be...
Gym Insight Blog | The business of fitness •

The Gym Owner's Newsletter: Las Vegas Olympia 2025

This is a proactive security alert to inform you about recent scam attempts targeting individuals and organizations. 
We have been notified that an email went out to some of our clients saying that their password is expiring.
We did not send that and we never set your passwords to expire. Please do not click on links or open things that you are unsure of. You can always call us at 855.367.4967 to verify something if you are not certain.
Thank you for your business! We appreciate each and every o...
Gym Insight Blog | The business of fitness •

What Makes a Great Software Customer Support Rep?

We’d like to introduce Chuck Pickett our newest software customer support representative. He hails from California by way of Pennsylvania and recently joined our offices in Las Vegas.


He’s a long-time single dad of three teenagers who remarried in 2023.  A U.S. Navy veteran as well, we are excited for technical leadership he brings to this position. We’ve found his diversified background gives him the skills to ease business owners through the challenges often generated by integrating new sof...
Gym Insight Blog | The business of fitness •

You Can Stop December’s Drop in Gym Memberships

As a fitness club owner, you can prevent December’s inevitable dip in gym memberships. Unfortunately, January’s newcomers often only replace members lost during this mall-wandering month


It doesn’t have to be this way. Nationwide, health club memberships have increased 6% since 2023. More age groups are taking classes, lifting weights, and exploring the mental and physical benefits of regular exercise. This growing enthusiasm presents an excellent opportunity to change old habits and encourag...
Gym Insight Blog | The business of fitness •

Gym Owners Built Stronger Gym Out of Data Transfer Nightmare

Customer Profile: Twisted Steel


Twisted Steel is a 10,000-square-foot, 1,000-member gym in La Junta, Colorado, which went through a data transfer to Gym Insight in 2024. Owned by Tim and Kendall Jacob, the facility keeps It simple: one employee, the best gym equipment, and a commitment to serving their core clientele – weightlifters.


The two began in the gym industry in 2014, when Tim bought a local fitness club and turned it 24/7 to accommodate his lifestyle as a railroad operator. At the...
Gym Insight Blog | The business of fitness •

Data Transfer Nightmares: How Two Gyms Survived to Tell Their Tale.

Part 2 of 3-part series “Digital Handcuffs.”


The fear of a data transfer should never stop a business from switching gym software. Yet these two Gym Insight customers waited months before installing our award-winning software, only to learn their credit card information was held in digital handcuffs.


In this second of three blogs in our series “digital. handcuffs,” we profile two gyms who simply needed to change software companies — yet instead, faced months-long headaches as they fought...
Gym Insight Blog | The business of fitness •

How Payment Processors and Software Firms Keep Gyms in Digital Handcuffs

Part 1 of 3-part series “Digital Handcuffs”


In this three-part series, we profile the challenges of switching software, and how fitness center owners are caught in digital handcuffs – tied to gym software because payment processors won’t release their members’ credit card information.  


One of Gym Insight’s biggest jobs is untangling a new client from their payment processor. It’s grueling work. Often our sales representatives spend months calling a merchant processor attempting to retriev...
Gym Insight Blog | The business of fitness •

What’s the Key to Your Gym’s Profitability? 24/7 Access!

Client Profile: Legion Training Camp


In this client profile, we’ve asked the owner of Legion Training Camp questions of interest to every gym owner. Ross Anderson runs Legion part-time while working full-time as a pharmacist. He manages this feat by investing in good technology and keeping the right mindset on growth and change. 


Legion is a lifter’s gym in Clovis, California. It began as a Cross Fit gym in 2012 and continues to evolve as it grows. The center now offers a total of 6,000 sq...
Gym Insight Blog | The business of fitness •

Here are 7 Gym Software Complaints We Hear Everyday!

We all want to stand behind our gym software decisions.


Unfortunately, when it comes to gym management software, many health club owners realize too late that their software provider’s promises often fall short. Here are seven common problems our customers report experiencing while using our competitor’s gym management software:


This is often a case of an unresponsive software company. A good gym software provider will support your business from day one — even during construction. That in...
Gym Insight Blog | The business of fitness •

10 Easy Ways to Encourage New Member Gym Attendance

How can you encourage new member gym attendance at your health club? Once you’ve signed your members up, what are some good ideas to ensure they return regularly?


The most obvious is to provide an exciting, encouraging environment catering to your target demographic. However, after getting the vibe down, here are 10 other thoughts we’ve heard about from our many discussions with gym owners.


Because it is how independent gyms survive. Unfortunately, major national health clubs almost pride...
Load More